Monday, May 7, 2012

Finding Your Way Around the Perfume Counter



Paris Hilton Tease by Paris Hilton - Eau De Parfum Spray 3.4 oz
Attitude (Armani) by Giorgio Armani - After Shave 2.5 oz
Finding exactly the right perfume can be an overwhelming challenge, even for experienced and mall-hardened shoppers, simply because there have never been so many fragrance products on the market. With so many fragrances to sort through, how can you avoid nose fatigue and confusion and home in on exactly the right types of perfumes for you? It may be easier than you think.

So many fragrances, so little time.

How will you be able to find your way through all of these fragrances and find that needle in a haystack, the perfume that is exactly right for you? Here are some tips for finding a new perfume that you really love.

You need to learn a little bit of the lingo, not to impress the person behind the perfume counter, but to focus your shopping experience. Fragrances can be categorized by families or types which share certain broad characteristics. The exact definitions of the families (even how many families there are) can get a bit blurry, but without sweating the details, here are some broad terms that describe categories of fragrances.

FLORAL is any type of scent based on flowers; floral fragrances are often exuberant, cheerful, and very feminine. It is hard to find a perfume that does not have at least a little bit of flowery stuff in them, but florals are the ones that smell like giant bouquets. By the way, not all florals smell alike-honeysuckles do not smell like roses.

The terms ORIENTAL and SPICE can be lumped together here (although they are slightly different). Orientals make use of things like woods, mosses, and other non-floral botanicals and spices refer to anything from vanilla to cinnamon. These fragrances tend to be strong.

ALDEHYDE is a difficult group to define but if let me give you a great example. Chanel No. 5 is a classic "floral aldehyde." Aldehyde is actually a synthetic molecule used in perfume-making since the 1920s. The best definition I ever heard of it was that it smelled "sparkly."

FRUITY is a very popular family right now and includes all sorts of food-like smells from sugar to papaya to peaches. In truth, there are no all-fruit fragrances on the market that I know of, but you do find a lot of what might properly be termed fruity-florals.

CITRUS is the one fruit that ranks by itself. Lots of fragrances use citrus smells, sometimes as notes (elements in a perfume but not the dominant theme-for instance, many classic floral perfumes have some citrus notes thrown in). The fragrances we label citrus are dominated by citrus. By the way, citrus includes not just lemons and oranges, but also grapefruits, limes, clementines (a type of orange), and bergamot.

WOODY smells are derived from tree bark, mosses, and other plants. Woody is actually a hyphenated family, such as woody floral (Ralph Lauren's Safari is one of those).

MUSK is a dark, sensual kind of scent that is used in lots of fragrance products. In fact, it would be hard to name a major perfume that did not at least have a hint of musk. Of course, there are fragrances where musk is a dominant element. This is not a true fragrance family, but sometimes you'll hear a scent described as musky.

Before you go shopping for perfume, you should know what fragrance families you like. Don't worry if you don't know. In that case, you need to go out and start sampling scents to get a feel for a citrus and a woody floral and an Oriental. Once you can focus on a specific fragrance family, a lot of your shopping work is done.

Approach your perfume counter or online perfume store and start shopping by category. Let's say you're very up-to-the-moment and you're interested in a fruity floral (very big right now). A knowledgeable sales person can direct you to some great examples. Many online perfume websites have ways for you to search perfumes by such descriptions.

One problem with shopping in a department store is that many perfume sales people work specifically for a brand or company. They will likely know their brand quite well but may have sketchy information on other perfumes (or be unwilling to show them to you). Furthermore, department stores often have a somewhat limited number of fragrances available. There are lots of popular perfumes (in the stores) and lots of super niche products (harder to find).

Online resources can get you a broader view of the perfume world, but even they have limitations. (Some niche perfumes are sold only on their own website.)

However, you need to start finding some names of perfumes that meet your criteria. Ask yourself how much of a perfume snob you care to be. For instance, are you willing to go with mainstream (department store) types of scents in your family or are you looking for something trendier or rarer? Do you prefer to find unusual or rare perfumes rather than the stuff that's plastered in all the magazines?

Start gathering names of the perfumes that meet your category and shop around. Get informed by reading websites on perfume (there are lots of them;, just Google away). Learn about perfume boutiques, new or obscure perfumeries, and the full range of all manufacturer's offerings. (For instance, most department stores sell Chanel No. 5 and some other Chanel scents. But if you want to try Chanel No. 19, which is what some call a "green" scent, you have to go to the Chanel site to buy online or find those rare stores that do stock it.)

Sample perfume if you can. Try this in a department store; many online shops may allow you to buy samples or very small amounts of fragrance. Some beauty websites will give you a free fragrance sample or two with your purchases. Those who prowl around department stores enough to become known can often get samples from sales people. You can also try those perfume samples in magazines, but they are not nearly as satisfying.

The reason to try the actual perfume on your skin is simple. You need to know how the perfume and you are going to get along. Scents can smell differently on different people (a phenomenon attributable to skin chemistry and also how much you sweat, oh, I mean perspire).

Furthermore, there is an interesting process in perfume wearing that perfume lovers know about and many newbies do not. It is called the "drydown." Quite simply, perfumes smell one way out of the bottle and when they first hit your skin. However, after a couple of minutes, the perfume can change, often significantly, and you get another scent. But it's not over yet. The drydown (which can last two hours or more) transitions into some deeper, usually more mellow base notes. Many perfumes are actually three distinct fragrances: the initial rush of fragrance that you get when you first apply the scent, followed by something often quite different that emerges a few minutes later, and finally the still-different, often softer, scent that you have at the end of the day.

It is very easy to be fooled by top notes, that is, the smell of perfume out of the bottle. Most perfume makers spend an awful lot of time getting the top notes right because, quite frankly, top notes can sell a perfume. The catch is that: you never actually wear the top notes. They're more like the overture. So you need to put the fragrance on your skin and then see how it wears.

What sometimes happens is that the top notes are glorious but you don't like the smell of the perfume after the drydown. The converse can also be true: you may not care for the top notes but find the perfume that's "underneath" is exactly right for you.

Sample a lot. If you're in a perfume frenzy, buy a nice classic scent (they're almost always great) and then take your time sampling and shopping to find that elusive "absolutely you" scent.

Don't assume that the perfume you loved years ago still works as well for you today. Assuming the formulation of your scent has not changed (many scents get updated over the years), your skin chemistry may have. Hormones, stress level, even the quality of your skin can impact how a perfume smells. Furthermore, our personalities develop as we age and the exuberant floral scent you wore as a kid may seem childish to you today.

Please visit: www.perfumesbeyond.com

Types of Perfume

8 Major Fragrance Categories and How to Wear Them


Once upon a time, a woman was expected to have a signature scent. Nowadays, we are more likely to treat fragrance as an accessory, changing our perfume daily - or even more often - to suit our busy lives and shifting moods.
But sometimes, too much choice can lead to confusion. If you're like most women, you have multiple perfume bottles cluttering your vanity table. They taunt you every morning as you get dressed, with the simple yet silent demand, "Who do you want to be today?"

To help you cut through the clutter, we've created this brief guide to the major fragrance categories, with suggestions for where to wear each one.

Citrus

Infused with the tangy essence of citrus fruits, these perfumes are lively and energetic. They are best enjoyed as a daytime delight, just the thing to wake you up in the morning before you've had that second coffee. Wear a citrus perfume to meet your girlfriends for brunch, brighten a baby shower, or ride your bicycle to the organic market.
Including Clinique Happy, Burberry Weekend for Women, Cartier Eau de Cartier for Women, Jo Malone Grapefruit, Calvin Klein CK One, The Gap Close
Floral

Sweet and romantic, these scents are the "good girls" of the fragrance aisle. Florals are sometimes single note, but generally combine the scents of various flowers to create a classic feminine appeal. Spritz on a floral when you want to show off (or fake) your sweet-and-girly side -- when meeting your boyfriend's parents comes to mind. These scents are also appropriate at church, the ballet, or your best friend's wedding, especially if you've got your eye on an eligible groomsman.

Including Chanel No 5, Karl Lagerfeld Chloe, Lancome Tresor and Anna Sui

Fruity

Like a cheerleader with a wicked side, fruity perfumes are fresh and spicy. These fragrances please the nose with the bright and familiar smells of apple, peach, berry, mango and other juicy fruits, often blended with florals to create a compelling aroma. Pretty without being overwhelming, these perfumes are ideal for a movie-and-dinner first date. Just apply sparingly.

Including Liz Claiborne by Liz Claiborne, Avon Fire Me Up, Harajuku Lovers Lil' Angel, Ralph Lauren Ralph Wild, Marc Jacobs Splash: Apple 2010, Victoria's Secret Very Sexy Now 2010
Green

Smelling of fresh leaves and newly-mown grass, the green fragrances are a natural and energetic group. These scents tend toward the unisex, so are best left on the shelf when you're dressing to impress a hot date. Save them for daytime instead, when their sporty, modern appeal makes them a great fit for any casual or outdoor gathering. Wear one to cheer on your favorite football team, at the golfing range, or on a flea market amble with friends.

Including Chanel No. 19, Ralph Lauren Safari, Escada Sport Country Weekend, Sung Alfred Sung, Escada Magnetism, Adidas Adrenaline Woman

Oceanic

Oceanic perfumes are a modern invention, first appearing with Christian Dior's Dune in 1991. These scents use a blend of synthetic compounds to evoke natural aromas such as mountain air, ocean spray or clean linen. Crisp and fresh, they are an ideal choice for job interviews, when you want your perfume to say, "I'm clean, efficient and won't stink up the joint if hired."
Including EChristian Dior Dune, Elizabeth Arden Sunflowers, Davidoff Cool Water Woman, Giorgio Beverly Hills Ocean Dream

Oriental

Think of oriental perfumes as the fragrance equivalent of cleavage and a killer pair of stilettos. Exotic and distinctly feminine, these sensual blends feature an earthy, animalistic base scent such as musk or ambergris, often combined with warm notes such as amber. (When combined with florals, these scents are called "florientals"). The effect is a bold yet mysterious perfume that makes a big entrance, tosses back a few martinis, and leaves with phone numbers in her pocket. Wear one when you want to seduce, whether it's a third date or just a rare night out without the kids.
Including Elizabeth Taylor Black Pearls, Yves Saint Laurent Opuim, Guerlain Shalimar, Givenchy Organza, Yves Saint Laurent Opium, Versace Crystal Noir

Spicy

Sugar and spice and everything nice, that's what these perfumes smell like. Uncap one and be transported to your mom's kitchen - if your mom was the type who baked cinnamon rolls and gingerbread from scratch. With notes of cloves, ginger, cinnamon, cardamon and pepper, spicy perfumes are comforting and alluring in an old-fashioned way. Wear one to your next parent-teacher meeting, or at lunch with that handsome officemate who you wouldn't mind sharing pastry with.
Including Chanel Coco, Jo Malone Vetyver, BCBG Girls, Givenchy Ysatis, Estee Lauder Cinnabar

Woody (Chypre)

Woody scents are built on base notes of bark and moss, conjuring winding forest paths. While more unisex than other fragrance categories, that's not to say these scents are masculine. They evoke a particular brand of no-nonsense femininity. Think Marion in Raiders of the Lost Ark, or Katharine Hepburn in any movie. This strong and classic appeal translates well to the corporate office, too. Wear one to your next performance review.
Including Estee Lauder Knowing, Chanel No. 19, Britney Spears Believe, Ralph Lauren Romance, Gucci Envy Me

Please visite www.perfumesbeyond.com for your perfect choice.

Tuesday, May 1, 2012



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